The 20 → 5 → 2 Framework
Evidence-based market selection, validation and entry — built for leadership teams making cross-border investment decisions.
Most companies don’t struggle with expansion.
They struggle with deciding where to expand.
Most companies select new markets using approaches that are rarely evaluated together. None of them are wrong on their own — but in isolation, they leave the most expensive decision in the business to instinct.
The objective is not simply to enter a new market. The objective is to enter the right one.
“The market is worth billions of dollars.”
“If competitors are successful there, we should be there too.”
“Our customers are asking for our products.”
“We believe this market is a good fit.”
“A distributor approached us regarding the market.”
“It's close to our current operations.”
Is this all we need to look at to expand the market?
Strategic Framework
A single intelligence map that fuses ten dimensions of market truth — the variables that determine whether a market is real, ready and right.
Strategic Framework
A single intelligence map that fuses ten dimensions of market truth — the variables that determine whether a market is real, ready and right.
Scroll · Ten variables · One decision
Scroll · Seven risks · One turning point
A structured methodology designed to move organizations from market exploration to market conviction.
The framework filters global noise into a surgical strike — from a broad market scan, through primary intelligence, into deep validation — until a single prioritized market drops out the pipeline.
Evaluate a broad universe of opportunities and eliminate weak markets early.
Develop a comprehensive understanding of each shortlisted market's commercial attractiveness.
Validate assumptions on the ground — before significant investments are made.
A single market with a validated, evidence-led entry blueprint ready for execution.
If your product is working in one market, the most logical next step is to penetrate deeper — or expand to new ones. But new markets are not the same. The product you have built for one market may not work in another without meaningful adaptation.
How will local consumers respond to your concept? What cultural nuances shape purchase behaviour, brand trust and product usage?
What is the current consumption of similar products? Are you creating a new category or entering an established one?
Who are the local, regional and global competitors? What is their positioning, pricing and channel strength?
Does your product need to be modified for local taste, packaging, sizing, formulation or technical standards?
What are the registration requirements, ingredient restrictions, labelling mandates and compliance timelines?
Which distribution channels dominate? What price points work? How do margins and trade terms differ?
Every expansion decision involves capital allocation, management attention and reputational risk. If the underlying assumptions are unvalidated, the investment becomes irreversible — and expensive.
· Relevant Data Gathering
· Precise Insight Generation
· Evidence-Based Market Selection
At Stratexecute, expansion is driven by structured research — not instinct. The right data, gathered the right way, produces the clarity leadership teams need to act with conviction.
The final deliverable is an executive-ready market entry blueprint — designed not as a report, but as an investment decision document.
International expansion is one of the most capital-intensive growth initiatives an organization can undertake — regulatory compliance, registration, distribution partnerships, inventory, launch marketing, local teams and operational infrastructure. The total cost of entering a single market can easily reach hundreds of thousands or millions of dollars.
The cost of entering the wrong market is significantly greater than the cost of evaluating the right one.
The objective is not simply research. The objective is successful market entry.
The framework evaluates both market attractiveness and industry attractiveness — because the right country for one category is the wrong country for another.
Brand-led, retail-driven
Regulated, evidence-based
B2B, distributor-led
Digital-first, scalable
Operations & footprint
Bespoke engagements
The 20 → 5 → 2 Framework was developed through years of working on market research, commercial validation, go-to-market strategy and international expansion projects — across hedge funds, SaaS, MarTech, manufacturing and consumer industries.
"Strategy only matters when it can be executed by the right systems, people, and capital."
Expansion decisions should be driven by evidence, not assumptions. Book a strategy discussion and explore how the 20 → 5 → 2 Framework can support your growth objectives.